Frequently Asked Questions

What is business coaching?

No matter what field you’re in, the principles of coaching remain the same.

In that respect, business coaching is very similar to sports coaching. In sports, a coach challenges an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate.

A sports coach will make you run more laps and make you worker harder than you would on your own, even when you don’t feel like it. A sports coach will tell it like it is and they will listen.

Fortunately, a business coach does many of the same things, but in a way that is focused on creating a successful business.

The role of a business coach is to coach business owners to achieve their very best through guidance, support, accountability and encouragement.

Business coaching helps owners of any sized businesses with their sales, marketing, management, team building and so much more. Most importantly, just like a sporting coach, your business coach will make you focus on the game.

 

Why would I need a business coach?

Every great performer, whether an elite athlete, business legend or performing superstar, is surrounded by coaches and advisors.

As the pace in the world of business increases and becomes more and more competitive, it is becoming increasingly difficult to keep up with changes in your industry, let alone the latest innovations in sales, marketing, and management strategies. Having a business coach is no longer a luxury …it has become a necessity. On top of all this, it´s difficult to get a truly objective answer from yourself. Clearly you can survive in business without the help of a coach, but it´s almost impossible to reach your maximum potential!

What is an alignment consultation?

This is where we begin with every client. Over a period of 2-4 weeks, we’ll lead you and any applicable partners through a proven process to achieve three goals:

  1. To get a snapshot of where your business is, right now – both challenges and opportunities.
  2. Clarify your dreams and goals, both personally and for your business over the next 1-3-5 years.
  3. Create your personalized Business Coaching Plan to guide us over the next 12 months.

This is not a traditional business or marketing plan that sits on the shelf and collects dust; it’s an Action Plan to focus you and your team to build a great business and achieve your dreams and goals.

What is a mentor program?

Simply put, it´s you and your ActionCOACH Business Coach working together, one-on-one, to help you make your goals a reality. Through regularly-scheduled coaching sessions, your coach will keep you focused on learning what you need to know, and holding you accountable to doing what you need to do to achieve more in your business.

We will work with you on your sales, marketing, finances, recruiting, team-building, and systems. Unlike a consultant who does it for you, your ActionCOACH Business Coach will show you and your team how to build a great business.  It’s “teaching you how to fish” to eat forever, versus just giving you a fish to eat today.

We’ll be with you when you need us the most … as each idea takes shape, as each campaign is launched, when you need little pointers for making ´it´ happen, when you need someone to talk to, when you're faced with daunting challenges, and most importantly, when you´re just not sure what to do next. Your Business Coach will be there every step of the way!

In addition, we have the full resources of the global ActionCOACH Business Coaching Team to call on for any and every challenge you might have. That means hundreds of experts, ready to help you if needed. Your Business Coach acts as a conduit between all the resources of ActionCOACH's International team, and your business needs.

 

How can I be sure this will work in my industry and in my business?

We're recognized experts in building businesses. Every business shares the need for consistent and predictable sales, marketing, business development, business management, and team building. The real question is, are you ready to grow? If so, you’ll find that with our literally hundreds of different profit-building strategies, you´ll soon see how powerful our systematized approaches are. You are the expert in your business. Together we will work together to apply our systems to make your business more effective.

Everything you do with us, and your ActionCOACH Business Coach, is a true investment in your future. Not only will you begin to create great results in your business, but you´ll end up with both-an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again in other ventures.

Won´t this just mean more work for me?

Clearly, when your initial plan is set up, it might seem like a great deal of work … but then, no one ever said attaining your goals would be easy.

In the first few months, it´ll take some work to adjust, some effort to get over the hump, so to speak … but the further you get into the program, the less effort you´ll have to make.

You will, however, be literally amazed at how focused you´ll become and how much you´ll accomplish. With your focus, our coaching, and most importantly, our ActionCOACH Systems, you´ll be achieving a great deal more with the same, or even less work than before.

But, how will I find the time?

Again, the first few months will be the toughest … not because of extra work, but because of new tasks. Your ActionCOACH Business Coach will show you how, on a day-to-day basis, to get more done with less effort.

After those first few months you´ll find you´re not working more, just differently. Then, depending of course on your goals, from about month six onward, you´ll begin to see the results of all your efforts … and, if you choose, you can begin working less than ever before. It´s important to remember that it´s about changing what you do with your time … not putting in more of it.

How much will this cost?

Your investment will depend on the size of your business and how fast you want to go. Your ActionCOACH Business Coach will work this out with you so it´s appropriate for your business and the goals and challenges you are committed to. You´ll find it´s just like having a marketing manager, sales team leader, trainer, recruitment specialist, and a corporate consultant, all for one nominal investment.

Everything you do with us, and your ActionCOACH Business Coach, is a true investment in your future. Not only will you begin to create great results in your business, but you´ll end up with both-an entrepreneurial education second to none, and the knowledge that you can repeat your business success over and over again on other ventures.

Will it cost me more to implement the strategies?

Give your ActionCOACH Business Coach just half an hour and you´ll see how to turn your marketing efforts into an investment that will yield sales and profits rather than just running up your expenses.

In most cases we´ll actually save you money by exposing approaches that aren´t working for you. And yes, you´ll likely have to spend some money to make some. When you follow our simple testing and measuring systems you´ll never again risk more than a relatively few dollars on any one campaign. When we establish ideas that work, we make sure you keep profiting from them, time and time again.

Remember, if you use the traditional accounting way of reducing costs, you´ll add just a few percentage points to your bottom line. Following our formula, you´ll soon appreciate that by driving sales, marketing, and income growth, your possible returns become exponential … the sky´s the limit, as they say.

Are there any guarantees?

YES! As the leading coaching company in the world, we are also the only coaching company of any kind to guarantee our work ... and that you will get results!

Remember, though we are still your business coach and we can't do your work for you, You're still the player, and it will always be up to you to take the field. We will push you, cajole you, help you, be there for you, and even do some things with you, but in the end you've still got to do the work.

Ultimately, only YOU can ever be truly accountable and responsible for your own success.

We can guarantee to provide the best service and support available, to answer your questions and challenges promptly, and with the most current and appropriate processes and approaches. And last, but not least, your ActionCOACH Business Coach is fully committed to helping you become successful, whether you like it at the time, or not.

That's right. Once we've helped you set your goals and create your plan, we'll do whatever it takes to make sure that you reach, and stretch, and strive with all your might, to achieve your goals and all you desire.

At the same time we'll be sure to promote balanced living as an overriding theme in all we do. This is to ensure you never compromise either the long-term health and success of your company, or yourself. Most importantly, your personal values, and what's important to you won't be compromised.

What results have other business owners had?

Results have ranged from those previously working 60, even 80 hours a week, to now working just 10 … right through to increases in revenue of 100's to even 1000's of percent. Results will speak for themselves, so be sure to check out our testimonials page.

There are three fundamental reasons our approach will work for you in your business …

First, your ActionCOACH Business Coach will help you become 100% focused on your goals and the step-by-step processes which will help you achieve them. This focus alone will have an extraordinary effect on both you and your business results.

Second, we will hold you accountable to accomplish the things you've committed to, not just for the day-to-day running of your business, but for the dynamic growth your business will experience. You're investing in your success and we're going to help you achieve it.

Third, we're going to teach you, on a one-on-one basis, as many of the hundreds of profit and business building strategies and approaches as you need.  So, whether your goal is to make more money, or work fewer hours, or both … your goals can become a reality.

In what areas will you be coaching me?

We will work with you in five key areas … and the emphasis in each will depend on you, your business, and of course, your goals. These key areas are:

  1. Sales … Obviously, the backbone for creating a profitable business, and one of the areas we'll help you get spectacular results!
  2. Marketing & Advertising … If you want to make a sale, you've first got to find a prospect. (Your ActionCOACH Business Coach will teach you amazingly simple, yet powerful, streetwise marketing techniques and approaches that will drive profits.)
  3. Team Building & Recruitment … You´ll never just wish to find the right people again. You can have motivated, passionate, enthusiastic, and loyal team members when your ActionCOACH Business Coach shows you how.
  4. Systems & Business Development … End the hopeless cycle of the business running you and begin running your business. We will show you the secrets to having the business "work" … even when you´re not there.
  5. Customer Service … How to deliver your product or service consistently, making it easy for your customers to buy, leaving them feeling delighted with your service. Ways to motivate your current customers to give you referrals and to ensure their repeat business. These are just two of the many strategies we will teach you.

Can you train my people too?

Yes, we can. We believe providing training for your team is as important as coaching you.

Your ActionCOACH Business Coach can provide you with many different training modules, which include team-building, overcoming obstacles, managing change, sales made simple, financials made simple, telephone power, raving fans customer services training, and more. You´ll be amazed at how much enthusiasm and commitment comes from your team as they experience each of our training programs.

We can also provide testing and evaluation to help you gain perspective on opportunities for team development, hiring, discovering individual strengths, and more. Your ActionCOACH Business Coach will discuss these with you, should they be required.

Why would you also recommend books, tapes, etc?

We do this to save you both time and money. You can learn the basics on your own time so when we get together we'll be working on higher level implementations rather than the basics.

This proves to be very powerful combination.  Remember, what you know got you where you are. To get where you want to go, you've got to make some changes … and more than likely learn new things.

How do I get started?

Get back with your ActionCOACH Business Coach. Some simple paperwork will have you on your way.

You'll have to invest a few hours bringing your ActionCOACH Business Coach up to speed up your business. Together you'll create a plan … and that's when the work starts.

It may seem like a big job at first, but with an ActionCOACH Business Coach, you're sharing the load … and together you'll accomplish great things.

When is the best time to get started?

Yesterday, of course! Seriously, Right Now! Today! This minute! Before you take another step! Waste another dollar! Lose another sale! Work too many more hours! Miss another family event! Forget another special occasion!

Far too many business owners wait. They wait for when things will slow down or to get through their current projects. Then, they never do because there is always some other project that comes up. They're waiting for the perfect time to start.

The reality is they'll never get started unless they just start.

Others wait for something mystical or magical to happen that will instantly transform them and their business into the one of their dreams. Or, they believe just working harder will make it all better, but it almost never does… and then it’s too late. Time, and everything that affects… family, marriages, friends… life… is gone forever.

There is no time like the present… right now… to get started on your dreams and goals. We’ll take your current challenges into consideration to make sure the program is something you can live with now, and will still create momentum to get you where you want to go.