EOS - Entrepreneurial Operating System




         Your EOS Team at ActionCOACH of Elm Grove


 Jim Palzewicz    Rick Appleby



Thousands of companies have used EOS® to generate powerful results. They have achieved more revenue, growth, and profit while experiencing a better balance of life for their business owners and leaders. Talk with us today and find out why over 2,980 firms have dedicated 18,300 EOS® Session Days with their leadership teams.

EOS, the Entrepreneurial Operating System, combines timeless business principles with a set of simple, practical, real-world tools to help entrepreneurs get what they want from their business. The EOS Team at ActionCOACH of Elm Grove offers comprehensive training and support to entrepreneurs who want to implement EOS® effectively with their business.


The EOS Model

The EOS Model™ provides a visual illustration of the Six Key Components™ of any business that must be managed and strengthened to be a great business. This model applies to big and small businesses alike, in any industry.

The Six Key Components of Any Business

Vision. Strengthening this component means getting everyone in the organization 100 percent on the same page with where you're going and how you're going to get there.

People. Simply put, we can't do it without great people. This means surrounding yourself with great people, top to bottom, because you can't achieve a great vision without a great team.

Data. This means cutting through all the feelings, personalities, opinions and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are.

With the Vision, People, and Data Components strong, you start to create a lucid, transparent, open and honest organization where everything becomes more visible and you start to "smoke out all the issues," which leads to...

Issues. Strengthening this component means becoming great at solving problems throughout the organization - setting them up, knocking them down and making them go away forever.

Process. This is the secret ingredient in your organization. This means "systemizing" your business by identifying and documenting the core processes that define the way to run your business. You'll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization.

Traction®. This means bringing discipline and accountability into the organization - becoming great at execution - taking the vision down to the ground and making it real.



Jim Palzewicz - Professional EOS Implementer

I am one of a very small number of carefully selected and trained Professional EOS® Implementers worldwide.

I became an “accidental entrepreneur” in 1983 (two years out of college) when the computer company I was selling for went out of business. I began supporting our abandoned customers, and realized that I had started a computer consulting business! I couldn’t find anyone to teach me how to scale the business, and after a few years, I had to walk away from what I truly believe could have been a gold mine.

In 2004 I discovered ActionCOACH business coaching and learned why my first business failed. I founded the Milwaukee ActionCOACH firm to teach business owners how to create more successful, profitable and sustainable businesses. Since 2004, we have grown to be the #1 ActionCOACH firm in North America, helping hundreds of business owners in Southeastern Wisconsin to build better businesses.

We believe that entrepreneurial businesses are the job creation engine in our economy. Our purpose is to make a real difference in our communities, by growing businesses to create jobs.

EOS® is the process and model we use for growing entrepreneurial management teams. We’ve helped over 50 Milwaukee-area businesses (and counting) to successfully implement EOS®, and we use it to manage our own fast-growing coaching firm.




Rick Appleby - EOS Implementer

My 30 years of experience in C-Level Leadership roles within Fortune 100 & 500 companies such as HP, Compaq, and Foxconn/HonHai Industries has prepared me to do what I truly love - help entrepreneurial leadership teams build a great business. I developed an understanding and appreciation of the criticality of well-executed strategic planning. I have also seen strategic planning fail to achieve its objectives due to excessive complexity and a lack of buy-in and commitment of the organization.

With the EOS® process, Gino Wickman and his organization have developed a simple yet effective approach which delivers predictable and consistent results to clarify vision, increase traction and improve team health.

We have facilitated the successful implementation of EOS® in over 50 companies in SE Wisconsin. We have created a powerful community of EOS® clients, committed to growth and achieving their business goals and dreams. To understand more about how we and EOS® can impact your company, please give me a call at (262) 468-8358.



To find out more about our ActionCOACH EOS Resources,

contact us today by  CLICKING HERE 

 Don't Invent Your Own Business Management System - Discover EOS®

By: Jim Palzewicz

As the world's #1 Business Accelerator firm, all of us at ActionCOACH of Elm Grove have had the privilege over the last 13 years of helping over 1,000 entrepreneurs to get everything they want from their business. More money, more time, a better team, achieving their personal life goals through their business - it's been a remarkable ride, and we thank you for allowing us to be your business growth partner. Looking back, it reaffirms a discovery we made which led to the creation of our firm. That discovery is this: there is indeed a system to grow any business, and when the leader commits and implements this system, profitable growth is the result.

The problem is, many entrepreneurs believe that they need to create their own system. So, in the midst of managing their business and firefighting the 136 things that are burning at any given time, they also try to invent a management system for their business. An idea from this book, another from that great webinar, a tool from that conference...no wonder the team is left wondering, "What's the new flavor-of-the-month?"

In 2010, the book Traction by Gino Wickman popped up on our radar. Recommended to me by a client, Traction impressed me with its simple yet powerful system called EOS - the Entrepreneurial Operating System. EOS® is designed as a complete management system to help an entrepreneurial leadership team grow a business to fulfill their purpose.

Since 2010, we have helped over 50 Wisconsin businesses to implement EOS® with amazing results. As I look at our client list, I'm impressed that most of them are recognized as the leader in their markets, as well as in their industry. They are also open-minded, growth oriented, frustrated by complacency, have a big vision, and know they need help to get there.

They are also sharing Traction and EOS® with their peers. Traction has indeed gone viral (if you haven't been given a copy yet by a fellow CEO, contact me to get your free copy). As the only Professional Implementer firm in Wisconsin for EOS®, we are committed to building a community of EOS-run companies to help you get everything you want from your business.

Our quarterly EClub is our EOS® users group. If you're the Visionary or Integrator of a company running EOS, you're invited to attend this half-day session to connect with and learn from other EOS Visionaries and Integrators, and sharpen the saw with our EOS Implementation team: Jim Palzewicz and Rick Appleby. If you're currently using EOS® in your business, contact Gary Peavler at garypeavler@actioncoach.com or (262) 901-4247 to get on the invite list. Participation is complimentary, as the day is sponsored by service providers who are using or appreciate EOS® as the simplest, most powerful business management system for entrepreneurial leadership teams.

Watch for our upcoming Wisconsin EOS® LinkedIn Group, where we can also participate as a community to help each other achieve our business vision and goals through EOS®.

Yours in Abundance,


Jim Palzewicz

Professional EOS® Implementer




"Jim, thank you for introducing SWICKtech to the EOS® Process. Using EOS®, we have a management team that’s working together better than anything we have tried in the past. I personally have been able to take additional time away from the office doing those things needed to grow the SWICKtech brand. Each department is using the process to run their meetings and to keep everyone on track to meet our company goals. When we started in May of 2014 with the first 90 minute meeting, I could see a couple of managers symbolically roll their eyes at yet another attempt to get us ‘organized’. By the end of the year, everyone on the team has embraced the positive change in the organization. We actually accomplish real decision making in our Level 10 meeting, and continue to grow the company with the methods we have learned. Thanks again for helping us implement EOS® and for helping me become a better leader through your coaching and insight."

- Gary Swick, SWICKtech

“We have been using the EOS® method of leadership now for over 2 years. Our leadership team was a little clumsy with it at first, however Jim Palzewicz of ActionCOACH was a great teacher and mentor and helped us implement it successfully. Being accountable and getting to the why of an issue is sometimes the hardest part of the process. Every Level 10 meeting we work at going deeper and getting to the root of our issues and ultimately  solving them!

Recently, we have implemented the process to the whole company by creating departmental vision traction plans. This is where everyone has a number and trying to help us get to the next step in our growth. They are becoming invested in our company. I would highly recommend the EOS® process and especially utilizing Action Coach as the implementer. It has definitely helped us experience a 23% revenue growth over these last two years.”

-Richard Magliocco, Exhibit Systems

"Over the years, I've read plenty of different business books, many of which profess a unique management philosophy or a new approach to strategic planning.  What I found with the EOS® method that ActionCOACH advocates is nothing fancy or even new.  In fact, one could say its rather basic, but that is indeed the beauty of it.  The EOS® method is readily understandable, highly actionable, and focuses on clarity and communication.  It starts with strategy and then drills into the operational level that too often leaders find themselves mired in.  This methodology has proven very understandable to all levels within our company and is the first methodology that has staying power for us.  The process has now been ingrained enough within our company that I’m convinced it's not going to be a fad or shelf-ware, but rather a concrete way of moving our business forward.   Though this process, we've set our Ten Year BHAG (Big Hairy Audacious Goal) of being a fundamentally different and much, much larger company and thanks to the EOS® process, we now have an excellent chance of achieving our vision.

"Thank you Jim Palzewicz and the entire ActionCOACH team for introducing Liturgical Publications to the EOS® methodology and elevating our business."

"My company attained a certain level and was having a difficult time trying to break through the ceiling and get to the next level. The EOS® helped me develop a leadership team that shares in the responsibilities and has allowed the company to get to the next level. By implementing the EOS® I was able to get my leadership team involved in the decision-making process in the daily, weekly, quarterly and annual planning meetings.  They are accepting more tasks and are holding each other accountable.  This makes them all feel like they are more a part of the growing business and are more driven to continue to grow and improve the business.  This has also provided individual growth with their professional careers."

-Randy Roeder, MRI (Material Recovery, Inc.) 

"I've been a 1-1 coaching client of Rebecca's since May 2015. Our business has seen some outstanding top and bottom line growth over the last year, and Rebecca was a key part of that happening.

"I have been working with ActionCOACH since 2006. While I was skeptical at first, I found that without an outside party to hold me accountable, I failed to address areas of the business that were difficult for me. Before ActionCOACH, I often stayed in areas that seemed safe and I fell into self limiting beliefs that help me back. ActionCOACH has been a key part of Brilliance moving from a 3 person business based on my home to a 10 person (and growing) team located in a downtown Milwaukee office.

"In the spring of this year, Rebecca facilitated Brilliance's implementation of the Entrepreneurial Operating System (EOS), which I had self implemented pieces of a few years back after reading Traction. Having an outside facilitator and implementing EOS fully has been instrumental in a great year for Brilliance on a number of levels. It has created alignment for our company, clarity around where we are headed and what everyone needs to do to get there. We now have a leadership team that meets weekly, discusses issues that exist within the business with a new level of honesty, and works to solve them as a team. This has enabled us to grow, even in the midst of challenges. Rebecca continues to facilitate our quarterly and annual planning days.

"In our 1-1 coaching, Rebecca holds me accountable in my role as President & CEO. She asks great questions and gives me feedback on how I can be a better leader and coach to my team. She will encourage and challenge you to be your very best."

-Lori McDonald, Brilliance Business Solutions